Club partners with 10 Barrel Brewing Co., Widmer Brothers Brewing to create first standing room only section in stadium
PORTLAND, Ore. – The Portland Timbers today announced a multiyear partnership with 10 Barrel Brewing and Widmer Brothers Brewing, the official craft beer partners of the club. The exclusive partnership includes the unveiling of the “Pub Beer Patio”, the first standing-room only section in Providence Park. Additionally, Pub Beer of 10 Barrel has been named as the official Patio Beer.
“We are thrilled to bring in 10 Barrel as an official sponsor and extend our longstanding relationship with Widmer. Adding the Pub Beer Patio to our list of fan experience options gives us the chance to offer fans a totally unique and one of a kind matchday perspective,” said CEO Heather Davis. “A top priority of ours with the creation of this space is to make it lively and accessible to all fans, and our partners 10 Barrel and Widmer have been instrumental in the execution.”
With a 700-person capacity, the field-level Pub Beer patio is located in the south end of the stadium and will be open to general admission tickets. It was also include the “World’s Smallest Dive Bar”, complete with the fixings that make for a bar a true dive — a dart board, pool cues, and of course, Pub Beer neon lights to lead the way to the taps.
“Being half a mile from the Timbers stadium,10 Barrel’s Portland Pub has long been a pre and post-game mainstay for fans,” said Brian Hughes, Marketing Director, 10 Barrel. “It’s been amazing to formalize this partnership and work with the Timbers staff to bring our ideas to life in an amazing venue.”
In addition to the tiny dive on the Pub Beer Patio, the stadium will host a 10 Barrel Airstream-based pub serving up a selection of their ready-to-drink cocktails, while taps throughout the stadium will be serving a selection of Widmer, 10 Barrel and Pub Beer.
“Widmer and the Timbers have had one of the longest running partnerships in the MLS and we couldn’t be happier to continue that relationship for the ’24 season – giving fans the opportunity to get our flagship Hefe on tap throughout the stadium,” said Brady Whalen, senior marketing director, Widmer Brothers.
10 Barrel and Widmer Brothers, leaders in the PNW craft scene and part of the larger Tilray craft beer family, will also have more unique activations to come throughout the season with events happening at 10 Barrel’s Portland Pub. On game days, at the Portland Pub location in the Pearl District only, these include a $2 Pub Beer special for five minutes following any Timbers goal, post-game rooftop happy hour parties after games, and Timbers’ season ticket holders receiving 10% off their tab at the pub during the season, as well as 20% off purchases on gamedays for dine-in options.
About 10 Barrel Brewing Co.
10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit www.10barrel.com and follow @10barrelbrewing on social.
About Widmer Brothers Brewing
In 1984, Kurt and Rob Widmer quit their jobs to follow a lifelong passion for making great beer that could be shared with friends and family. From the very first pitcher, the Widmer Brothers sought to make beer that’s easy to enjoy and perfect for sipping on the back porch or wherever life takes you. A lot has changed since then, but the truth that started it all remains – great beer brings people together. Widmer Brothers is proud to be celebrating its 40th Anniversary in 2024 and looks forward to many more decades of delicious brews. For further information about Widmer Brothers Brewing, please visit https://www.widmerbrothers.com/ and follow @widmerbrothers.
